The goal of this UI/UX design project was to create a futuristic, professional, and high-quality digital experience that reflects QBS’s commitment to innovation and excellence. The interface was designed to embody trust, intelligence, and technological advancement, while maintaining clarity and usability across all platforms.
Design Approach
The design incorporates a modern, minimalistic layout with dynamic gradients, soft lighting effects, and structured grids that communicate both precision and creativity. Smooth interactions and intuitive navigation enhance user engagement, while the color palette and typography emphasize QBS’s identity as a forward-thinking and reliable technology partner.
Project type: UX/UI design, Role: Sole UX/UI designer, Industry: Insurance, Tools: Figma, Notion
Adopted a modern minimalistic aesthetic that reflects professionalism and innovation.
Used structured grids, fluid transitions, and soft lighting effects to create depth and movement.
Integrated dynamic gradients and sleek typography to represent QBS’s forward-thinking identity.
Focused on user-centered navigation for effortless exploration and high usability.
The goal of the Telehealth App is to make healthcare more accessible for Ethiopians by enabling virtual consultations, digital prescriptions, and health record management through a mobile platform. The app is designed for both urban professionals seeking convenience and rural users with limited access to medical facilities.
Persona A: Urban Professional
Profile:
Selam is a 28-year-old marketing specialist living in Addis Ababa. She has both health and car insurance from different providers. She’s tech-savvy, uses her phone for everything from banking to bill payments and prefers digital solutions that save her time.
Goals & Needs:
- Wants an easy way to track all her insurance payments in one place.
- Needs to submit claims quickly without visiting offices or filling out long paper forms.
- Would like automated reminders for payment deadlines and policy renewals.
Frustrations:
- Finds it difficult to remember payment due dates for multiple policies.
- Often loses track of her claim status because communication is spread across emails, SMS, and WhatsApp.
- Feels that current insurance apps are “too complicated” and “not localized enough.”
Persona B: Rural Family Head
Profile:
Dawit runs a small transport business and manages insurance for four company vehicles. He is comfortable using his smartphone but prefers simple, straightforward tools.
Goals & Needs:
- Wants to organize multiple vehicle insurance policies in one digital space.
- Needs a way to monitor claim progress and download related documents easily.
- Seeks transparency — wants to know what stage his claim is in without calling the agent repeatedly.
Frustrations:
- Feels that insurance paperwork is confusing and time-consuming.
- Often forgets to renew policies on time, leading to penalties.
- Finds it hard to track claims submitted through agents or in-person offices.
Buttons
Color palettes
user flow
