Exponent - UI / UX Design
Overview: Exponent requires a brand-new website that not only supports its business activities but also strengthens its public image and online presence. With a deep commitment to excellence, Exponent delivers tailored services designed to boost digital visibility, streamline infrastructure, and empower businesses to thrive in today’s fast-evolving digital world.
Toolkit: Figma, wireframing, prototyping, user research, usability testing
Role: UX / UI Designer
Research
- User audience
- User interview
- Job & user stories
- Functional analysis
- Mood board
Prototyping
- Functional prototype
- User flow
- Wireframes
UI design
- Visual Concept
- Design system
- Component library
- Interactive prototype
Testing
- User testing
- Final Correction
The goal of the Telehealth App is to make healthcare more accessible for Ethiopians by enabling virtual consultations, digital prescriptions, and health record management through a mobile platform. The app is designed for both urban professionals seeking convenience and rural users with limited access to medical facilities.
Persona A: Urban Professional
Name: Hana Tadesse
Age: 28
Location: Addis Ababa
Occupation: Marketing Manager
Tech Comfort: High
Goals:
- Book quick online consultations during work hours.
- Access lab results and prescriptions digitally.
Pain Points:
- Long waiting times in hospitals.
- Difficulty scheduling follow-ups due to a busy schedule.
Interview Insight:
“I just want a reliable app where I can book an appointment fast and talk to a doctor without spending hours in traffic.”
Persona B: Rural Family Head
Name: Abebe Alemu
Age: 43
Location: Hawassa Rural Area
Occupation: Farmer
Tech Comfort: Moderate
Goals:
- Access basic healthcare advice for his family.
- Talk to a doctor without traveling far.
Pain Points:
- Limited hospital access.
- Poor internet connectivity.
Interview Insight:
“Sometimes my children get sick, and the nearest health center is far. If I could talk to a doctor on my phone, that would save time and money.”
Buttons
Color palettes
user flow
UI Design
Visual Identity & Branding
I created a visual system for exponent, including:
- Color palette & typography — selecting primary, secondary, accent colors plus typographic scale
- Iconography & UI elements — buttons, cards, input fields, modals, alerts
- Logo / mark (if applicable) — a simple, memorable form that reflects the brand’s core identity
Components & Design System
Organized UI elements into a consistent design system: component library, states (hover, active, disabled), spacing rules, and responsive behavior. This ensures scalability and consistency across screens.
High-fidelity Screens & Prototype
Rendered full-color, high-fidelity mockups for the key flows. Then created an interactive prototype (in Figma or a prototyping tool) to simulate transitions, animations, and user interactions.
