Astawash is a dual-user mobile application designed to streamline insurance payment management for both administrators and end-users. Administrators can monitor policy holder profiles, upcoming payments, overdue invoices and send reminders, while users receive clear notifications, make payments securely, and view payment history all within a unified and intuitive mobile interface.
Project type: UX/UI design, Role: Sole UX/UI designer, Industry: Insurance payment reminder, Tools: Figma, Notion
Research
- User audience
- User interview
- Job & user stories
- Functional analysis
- Mood board
Prototyping
- Functional prototype
- User flow
- Wireframes
UI design
- Visual Concept
- Design system
- Component library
- Interactive prototype
Testing
- User testing
- Final Correction
Our target audience includes individuals aged 18 to 70 who are seeking a simpler, more efficient, and transparent way to manage their insurance-related activities. This group includes both tech-savvy young adults who prefer digital convenience and older users who value clarity and reliability in their financial management.
Selam, 28 - Young Professional
Profile:
Selam is a 28-year-old marketing specialist living in Addis Ababa. She has both health and car insurance from different providers. She’s tech-savvy, uses her phone for everything from banking to bill payments and prefers digital solutions that save her time.
Goals & Needs:
- Wants an easy way to track all her insurance payments in one place.
- Needs to submit claims quickly without visiting offices or filling out long paper forms.
- Would like automated reminders for payment deadlines and policy renewals.
Frustrations:
- Finds it difficult to remember payment due dates for multiple policies.
- Often loses track of her claim status because communication is spread across emails, SMS, and WhatsApp.
- Feels that current insurance apps are “too complicated” and “not localized enough.”
Interview Insight:
“I don’t want to call customer service every time I have a claim question. I just want to open an app and see everything clearly my payments, my coverage, and what’s pending.”
Dawit, 56 – Small Business Owner
Profile:
Dawit runs a small transport business and manages insurance for four company vehicles. He is comfortable using his smartphone but prefers simple, straightforward tools.
Goals & Needs:
- Wants to organize multiple vehicle insurance policies in one digital space.
- Needs a way to monitor claim progress and download related documents easily.
- Seeks transparency — wants to know what stage his claim is in without calling the agent repeatedly.
Frustrations:
- Feels that insurance paperwork is confusing and time-consuming.
- Often forgets to renew policies on time, leading to penalties.
- Finds it hard to track claims submitted through agents or in-person offices.
Interview Insight:
“If I could just see all my vehicle policies and claim updates in one place, it would save me hours every month. I need something simple that tells me what to do and when.”
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